Content marketing is a powerful opportunity for any small business that wants to market online, and most people don’t quite understand its potential — or how many ways there are to use it for your business. This infographic shows just a few ways to integrate content into your marketing plan. Use it to spark ideas, [...]
Blogs can be great marketing tools. Every business could potentially benefit from having a blog –the same way that every business could benefit from having its own magazine to distribute. Extra publicity and exposure is always helpful, and you get to choose your best information to put on display. What kinds of businesses can benefit [...]
The use of mobile devices is exploding thanks to smart phones and tablet computers — or if you’re a Mac fan, it’s thanks to the iPhone and the iPad. Industry experts are predicting that these kinds of devices will replace desktop computers within the next decade, if not sooner. It’s hard to argue with that [...]
You can take control of your publicity with online press releases. Writing them is much easier when you have templates and checklists to follow. By distributing them on the internet, they’ll be published on websites and blogs, so you won’t have to wait for a journalist to decide to write a story around them. By [...]
Publishing on Kindle and Amazon is a powerful marketing strategy for solo professionals and small business owners. Thanks to the internet and Amazon, even new authors no longer have to find a publisher, submit a proposal, wait months to collect your rejection slip…and then repeat the process until an editor says yes. With the free [...]
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